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  • Publication date: 25.03.2015.
  • Published on HRČAK: 07.07.2015.

Table of contents

Full text

Introduction to the Special Issue (page 7-8)

Mirna Leko Šimić
Other


University and place branding: The case of universities located in ECC (European Capital of Culture) cities (page 13-24)

Gábor Rekettye, Gyöngyi Pozsgai
Original scientific paper


Students’ experiences of university social responsibility and perceptions of satisfaction and quality of service (page 25-39)

José Luis Vázquez, Carlota L. Aza, Ana Lanero
Original scientific paper


Integration of Croatian farmers in the EU information society – issues and implications (page 41-52)

Davorin Turkalj, Antun Biloš, Ivan Kelić
Original scientific paper


Measuring the internal-market orientation in the public sector (page 53-70)

Emerson Wagner Mainardes, Alexandre dos Santos Cerqueira
Original scientific paper


Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation (page 71-90)

Ivana First Komen, Marija Šepac, Maja Vujičić
Original scientific paper


Internal stakeholders perspectives in a cultural event: The Case of Noc Noc, Guimarães - Portugal (page 93-107)

Marisa R. Ferreira, João Sarmento
Preliminary communication


Branding the city of Šibenik as a sustainable tourist destination using social networks (page 109-124)

Dubravko Blaće, Gordana Ćorić, Boris Jurič
Preliminary communication


A model for establishing and developing relationships with visitors of the Kopački rit Nature Park based on mobile technologies (page 125-137)

Branimir Dukić, Stojanka Dukić, Biserka Vištica
Preliminary communication


Internal city marketing: Positive activation of inhabitants through supported voluntarism (page 139-152)

Irena Ograjenšek, Andreja Cirman
Preliminary communication


Nonprofit brand strength’s moderational role (page 155-166)

Walter Wymer
Review article


13th International Congress on Public and Nonprofit Marketing (page 169-170)

Ana Pap, Jelena Franjković
Case report


Introduction to the Special Issue (page 0-0)

Mirna Leko Šimić
Editorial


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