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  • Publication date: 01.03.2018.
  • Published on HRČAK: 19.02.2020.

Table of contents

Full text

Cover pages (page I-I)

Damir Dobrinić
Other


Predgovor / Foreword (page III-III)

Damir Dobrinić
Editorial


CONSUMER PURCHASE FEATURES TOWARD NATURAL COSMETICS IN ONLINE ENVIRONMENT (page 11-21)

Matea Matić, Barbara Puh, Barbara Miloglav
Other


HADOOPING THE MARKETING GAME (page 23-31)

Iva Sorić, Dražen Oreščanin, Marko Štajcer
Other


DIGITAL MARKETING AND BEHAVIORAL ECONOMICS (page 33-46)

Aleksandra Krajnović, Dominik Sikirić, Jurica Bosna
Other


GENDER DIFFERENCES IN ADVERTISING - MISUSE OF WOMEN (page 47-56)

Daniela Jurčić, Igor Jurčić
Other


PERCEPTION OF THE SOCIAL NETWORKS' IMPACT ON THE REPUTATION OF ICT COMPANIES (page 81-92)

Ines Marinčić, Mateja Zbodulja
Other


ROLE OF THE NEW MEDIA AS A DISTRIBUTION CHANNEL FOR ACCOMMODATION SERVICES IN TOURISM (page 93-101)

Marija Tomašević Lišanin, Albert Galfi, Mirko Palić
Other


SOCIAL NETWORKS AS CHALLENGE FOR MARKETING INTELLIGENCE (page 103-115)

Sanja Bijakšić, Brano Markić, Arnela Bevanda
Other


CRM IN A CROATIAN HOTEL CHAIN (page 125-135)

Miroslav Mandić, Vladislav Valiček, Zrinka Skelin
Other


THE POTENTIAL FOR BIG DATA APPLICATION IN THE MARKETING OF BANKING INSTITUTIONS (page 137-144)

Ivana Dvorski Lacković, Vladimir Kovšca, Zrinka Lacković Vincek
Other


THE ROLE OF SEGMENTATION IN E-MAIL MARKETING (page 145-156)

Filip Šinko Morandini, Damir Dobrinić
Other


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