South Eastern European Journal of Communication, Vol. 8 No. posebno izdanje, 2026.

Table of contents

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PR 4.0: MEANING MANAGEMENT AS THE FOURTH PARADIGM OF PUBLIC RELATIONS (page 7-30)

Zoran Tomić
Original scientific paper

PR 1.0 - PUBLICITY AS THE FIRST PARADIGM OF PUBLIC RELATIONS (page 31-43)

Đorđe Obradović, Marijan Primorac, Iko Skoko
Review article

PR 2.0 - PUBLIC INFORMATION AS THE SECOND PARADIGM OF PUBLIC RELATIONS: IVY LEE AND THE EMERGENCE OF MODERN CORPORATE PUBLIC RELATIONS (page 44-60)

Miro Radalj
Review article

PR 3.0 - RELATIONSHIP MANAGEMENT AS THE THIRD PARADIGM OF PUBLIC RELATIONS (page 61-76)

Iva Rosanda Žigo, Antonia Tomaš
Review article

PUBLIC RELATIONS AS A MANAGEMENT FUNCTION: TOWARD MEANING MANAGEMENT (page 77-90)

Damir Vasilj, Željko Mateljak, Ivan Torbica
Review article

PUBLIC RELATIONS AND THE ETHICS OF MEANING MANAGEMENT: PUBLIC PERCEPTIONS BETWEEN LEGITIMATE INTERPRETIVE FRAMING AND MANIPULATION (page 91-110)

Ivana Primorac Bilaver, Davorka Topić Stipić
Review article

CORPORATE RESPONSIBILITY AND RISK MANAGEMENT (page 111-127)

Nikica Bubalo
Review article

CRISIS COMMUNICATION IN PR 4.0: NEW CHALLENGES OF CRISIS MANAGEMENT IN THE DIGITAL SOCIETY (page 128-142)

Ivan Tomić, Luka Martin Tomažič, Vladimir Vegar
Review article

TRADITIONAL AND DIGITAL MEDIA IN PR 4.0 (page 143-160)

Franjo Takač, Miroslav Vasilja, Ilija Musa
Review article

ARTIFICIAL INTELLIGENCE IN PUBLIC RELATIONS: CHALLENGES AND PROSPECTS OF PR 4.0 (page 161-180)

Tomislav Volarić, Maja Marić
Review article

FROM VISIBILITY TO AUTHORSHIP: GENERATIVE AI AND MEANING MANAGEMENT IN PUBLIC RELATIONS (page 181-200)

Tonina Ibrulj, Vladimir Ruf, Željka Perić
Review article

STRATEGIC COMMUNICATION IN THE INTERNATIONAL CONTEXT: CHALLENGES OF THE POST-GLOBALIZATION ERA (page 201-215)

Božo Skoko, Hrvoje Jakopović
Review article

PR 4.0 AS AN INTERPRETIVE EXTENSION OF PUBLIC RELATIONS (Scientific synthesis and concluding review of the special issue of the South Eastern European Journal of Communication, Volume 8, 2026) (page 216-228)

Đorđe Obradović
Book review

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