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Market-Tržište , Vol. 21 No. 1, 2009.

  • Publication date: 08.07.2009.
  • Published on HRČAK: 10.06.2010.

Table of contents

Full text

Socially responsible marketing decisions - scale development (page 0-0)

Dina Lončarić
Original scientific paper


Psychometric analysis of export market orientation measurement scale in Croatian SME exporters’ context (page 0-0)

Dario Miočević, Biljana Crnjak-Karanović
Original scientific paper


Segments of marketers based on a perceived importance of marketing knowledge and skills (page 43-54)

Vesna Žabkar, Maja Hosta
Preliminary communication


Effects of selected elements of cause-related marketing program on brand choice (page 0-0)

Dubravka Sinčić Ćorić, Nataša Kurnoga Živadinović
Preliminary communication


Research of private label development in Croatia (page 0-0)

Sandra Horvat
Preliminary communication


Small and medium-sized firms top management teams’ decision making in global acquisitions (page 95-117)

Timothy Kiessling, Michael Harvey, Miriam Moeller
Review article


Uvodnik (page 5-6)

Editorial preface (page 5-6)

Đurđana Ozretić Došen
Editorial


Larreche, J.C.: The momentum effect: how to ignite the exeptional growth (page 125-127)

Martina Dragojević Trcol
Case report


Grbac, B.: Načela marketinga (page 129-133)

Ivana Tonković
Case report


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