Review article
A RISK-INCOME METHOD OF ROYALTY RATE CALCULATION IN CASE OF FRANCHISING
Ivan Kotliarov
; State University – Higher School of Economics, St. Petersburg Branch
Abstract
The present article contains a description of a new method of royalty calculation based on analysis of risk decrease generated by franchisor’s intellectual assets transmitted to franchisees.
Keywords
royalty; royalty rate; franchising
Hrčak ID:
69709
URI
Publication date:
28.6.2011.
Visits: 2.148 *