Review article
ROLE OF THE GOVERNMENT’S COMMUNICATION STRATEGIES AND CAMPAIGNS AIMED AT ACCESSION TO THE EUROPEAN UNION – EXPERIENCES OF THE CZECH REPUBLIC, POLAND, SLOVENIA AND CROATIA
Božo Skoko
orcid.org/0000-0002-4028-7128
; Faculty of Political Science, University of Zagreb, Zagreb, Croatia
Daniel Jurilj
; Stipić grupa d.o.o., Ventilatorska 24, 10250 Lučko, Croatia
Abstract
On the road to full membership in the European Union, and after completion
of accession negotiations, Croatia must hold a referendum at which Croatian
citizens will state their opinions on Croatia’s entry into this community. In
order for Croatian citizens to become familiar with the benefits of EU membership
and in order to influence public opinion so that the outcome of the referendum
is positive, the Croatian Government has adopted two communication
strategies aimed at informing the Croatian public and gaining support for
its European policy. The authors analyze the advantages and disadvantages
of these strategies, comparing them with the experiences of other European
countries that have successfully passed this road, and point to the untapped
communication possibilities.
Keywords
European Union; communication strategy; campaign; referendum; Croatia
Hrčak ID:
71132
URI
Publication date:
21.6.2011.
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