Preliminary communication

Tourist origin and spiritual motives

Milan Ambrož ; B&B Education and Training
Rok Ovsenik ; LH Tourism

Abstract

Spirituality is becoming an important motive for travel. More and more people see tourist travel as an effective means to find their true self. As a result, demand for the satisfaction of spiritual and mental renewal tourism services increased. Nowadays, everybody that travels has a need to improve his or her health and identity. It simplified, the natural environment, where modern tourists find themselves through interaction with others, enhances their personal growth, deepens their experience and accelerates their spiritual healing. This paper, using quantitative analysis of tourist attitude, attempts to show how domestic and foreign tourists who visited Portorož on the Slovene Adriatic coast experience spirituality of the tourist destination. Our research shows that the experience of spirituality is closely related to the experiences with the destination and with the quality of tourism services on the destination.

Keywords

tourist motives; tourist destination; tourist experiences; spirituality

Hrčak ID:

74893

URI

https://hrcak.srce.hr/74893

Publication date:

14.12.2011.

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