Preliminary communication

Stimulating Regional Intellectual Capital With Knowledge Intensive Services In Tourism

Justyna Majewska ; Faculty of International Economics, Poznan University of
Szymon Truskolaski ; Faculty of International Economics, Poznan University of

Abstract

Typical methods of stimulating intellectual capital (eg. to create KBE) are activities conducive to the development of business environment supporting the development of sectors based on high and medium-high technology. Th e article examines an alternative method of stimulating intellectual capital - increasing tourist attractiveness of a region. In the case of not traditionally touristic regions, the improvement of tourist attractiveness requires innovative action – eg. conversion of a mine into a concert hall or a spa. Such activities are refl ected in the statistics as an increase in the knowledge-intensive services (KIS) in the regional service structure. Th e main goal of the paper is to fi nd whether two development policies – based on stimulating innovativeness or based on enhancing tourism function intensity are complimentary or substitutes. We found a statistically signifi cant correlation between the stage of tourism development and the share of knowledge-intensive services in total services in 2009 in Polish counties. Th e highest percentage of counties with the highest share of KIS relates to counties with low level of intensity but strong growth of tourist function. Traditional tourist destinations, based on natural attractions are characterized by low intensity of KIS.

Keywords

knowledge-intensive services; intellectual capital; innovation in tourism; tourism function

Hrčak ID:

75459

URI

https://hrcak.srce.hr/75459

Publication date:

1.12.2011.

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