Original scientific paper

WINE TOURISM EXPERIENCES IN NEW ZEALAND: AN EXPLORATION OF MALE AND FEMALE WINERY VISITORS

Rick A. Fraser ; Commerce Division, Lincoln University, New Zeland
Abel D. Alonso ; School of Marketing, Tourism and Leisure, Edith Cowan University, Western Australia
David A. Cohen ; Commeree Division, Lincoln University, Canterbury, New Zealand

Abstract

In the last decade numerous wine tourism studies have contributed knowledge in areas of the winery experience that included visitors' satisfaction, their perceptions about their wine experience, or potential post-winery visit purchasing patterns. However, identifying particular visitor groups that may have more commercial potential, or whether differences exist among visitors in terms of gender, age, or origin, vis-à-vis their behaviour at the winery, are some critical issues that have received less attention in wine tourism research. The present study investigates male and female winery visitots in
New Zealand and differences between these two groups in several areas of their winery experience, including their winery expenditures, wine consumption, and overall satisfaction. The Undings have several
implications for wineries open to the public, not only in tcrtns of their potential practical applicability for winery businesses, but also as they demonstrate that different strategies might be needed by operators in
their efforts to better provide for these two visitor groups.

Keywords

wine; wineries; wine tourism; winery visitors; gender differences; New Zealand

Hrčak ID:

76248

URI

https://hrcak.srce.hr/76248

Publication date:

1.6.2008.

Article data in other languages: croatian

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