Professional paper

E-Business in Podravina

Mladen Matica ; Institute for Spatial Planning of Koprivnica-Križevci County, Koprivnica, Croatia

Abstract

The article discusses the spatial distribution and profile of Podravina-based firms which use cyber-space in their business operations, primarily by way of Web sites. An Internet search revealed a total of 57 firms running their own Web sites. The widespread use of e-business accompanies the processes of transition and globalisation. This broad use of the World-wide Web is, in the first place, supported by manufacturing companies that use it for their marketing efforts, primarily in an attempt to find new markets outside the region and the borders of the Republic of Croatia. In addition to the corporate sector, the use of the Internet is also considered in local self-government. However, if a firm applies modern technologies only to a limited extent, it may still be left outside the main development hubs and markets.

Keywords

internet; cybergeography; Podravina region; firm

Hrčak ID:

78859

URI

https://hrcak.srce.hr/78859

Publication date:

1.6.2004.

Article data in other languages: croatian

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