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Media, culture and public relations, Vol. 3 No. 1, 2012.

Preliminary communication

INTERNET USAGE AS A MEANS OF POLITICAL COMMUNICATION IN CROATIA

Daria Mustić ; Faculty of Graphic Arts, University of Zagreb, Zagreb, Croatia
Ivan Balabanić ; Institute for Social Studies „Ivo Pilar“, Zagreb, Croatia
Marko Mustapić ; Institute for Social Studies „Ivo Pilar“, Zagreb, Croatia

Full text: croatian pdf 532 Kb

page 23-31

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Abstract

The authors of the paper examine the characteristics and attributes of visual communication in on-line media content of selected political parties in Croatia. Visualization of information and adjustment to the medium in which they are used is a key factor in successful communication between the sender and the recipient. The aim of this paper is to determine the extent to which political parties in Croatia recognize digital space as a significant communication area, and therefore we conducted a study of this phenomenon by analyzing the content and visual analysis of web pages.

Keywords

political communication; political parties; Internet

Hrčak ID:

79507

URI

https://hrcak.srce.hr/79507

Publication date:

7.3.2012.

Article data in other languages: croatian

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