Technical gazette, Vol. 19 No. 2, 2012.
Preliminary communication
Intercommunication differentiation of production department: KIO Keramika d. o. o. case
Dinko Jović
; College of Market Communications Agora, Trnjanska cesta 114, 10000 Zagreb, Croatia
Darko Krmpotić
; KIO Keramika d. o. o., Vladimira Nazora b. b., 33515 Orahovica, Croatia
Verica Hocenski
; KIO Keramika d. o. o., Vladimira Nazora b. b., 33515 Orahovica, Croatia
Abstract
Specifics of internal communication process in production department and other departments in ceramic industry are compared. Literature otherwise suggests quantitative analysis optimization approach. Shortcoming of management process optimization in ceramic industry is improved by examining and structuring business and communication processes, and by using quantitative methods. Specifically the following issues are explored: i) internal communication processes in the stratified and segmented production system in ceramic industry; and ii) business processes and organization. The differences between external production system efficiency components: technology, man-power, and innovations and marketing are considered. The following methods are used: factor analysis as qualitative communication measure; and pair-wise comparison in aggregation of inter-segment communications. By using pair-wise comparison authors have emphasized the importance of organizational segment cohesion and inter segmental communication. The following aspects of business pragmatics are important: the possibility of management influence on enterprise segments and on inter-segment cohesion by changing direction and information content as derived from pair-wise comparison analysis. Such analyses indicate the advantage of using quantitative variables in management process optimization.
Keywords
business process; internal communication; management; organization segment; pair-wise comparison; production efficiency
Hrčak ID:
83925
URI
Publication date:
29.6.2012.
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