Review article
Niche cruising
Katija Vojvodić
Abstract
Today, sea cruises are established as ever-greater type of maritime and tourist service and the part of world tourism, i.e. tourism flows. In this paper a series of special types of cruises are considered, all of them making up only a small percentage of the total but with increasing growth rate. Contrary to the major operators which are generally aiming at the mass-market with appropriately large ships, the niche sector of cruise market applies to the narrow segments of passengers, so called niches, who have a very specialized set of needs and wants. There is no doubt that a substantial part ofcruise passengers is looking for something in addition to the traditional cruise experience. Within the market there is a great variance between the type of product offered by cruise operators, all in order to comply with the desire of passengers to experience a certain, special cruise.
Keywords
round-the-world cruises; theme cruises; adventure cruises; mini-cruises; conferences and incentives
Hrčak ID:
8280
URI
Publication date:
28.10.2005.
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