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Economic research - Ekonomska istraživanja, Vol. 25 No. 2, 2012.

Preliminary communication

TOURISM DESTINATION COMPETITIVENESSBETWEEN TWO FLAGS

TANJA ARMENSKI
DORIS O. GOMEZELJ
BRANISLAV DJURDJEV
NEVENA ĆURČIĆ
ALEKSANDRA DRAGIN

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Abstract

The study aims to provide a better
understanding of destination
competitiveness and elements
that affect competitive position
of a tourism destination. The research
is design as a comparative study of
Slovenia and Serbia. For analysing
a competitiveness of mentioned
destinations, the Integrated model
of destination competitiveness was
used. The results showed that both
destinations are considered to be more
competitive in its natural, cultural, and
created resources, but less competitive
in the destination management and,
according to the Integrated model,
demand conditions. Based on these
findings, relevant proposals are made in
order to improve competitive positions
of destinations.

Keywords

Destination competitiveness; Competitiveness model; Tourism; Slovenia; Serbia

Hrčak ID:

86648

URI

https://hrcak.srce.hr/86648

Publication date:

15.6.2012.

Article data in other languages: croatian

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