Original scientific paper
An analysis of selected aspects of international business in Slovak dairies in the EU framework
Ladislav Mura
Ján Buleca
orcid.org/0000-0002-6613-2167
; Selye University in Komárno, Faculty of Economics, Bratislavská 3322, 945 01 Komárno, Slovakia
Lucia Zeleňáková
Artan Qineti
Dagmar Kozelová
Abstract
This paper deals with an assessment of current trends in the dairy industry in Slovakia with emphasis on quality of milk products and their placement in the foreign markets. The analysis has shown that for the analysed enterprises more important stimuli exist for involvement into international business. Much greater weight is attached to regular orders from abroad, as it is supposed that they bring guaranteed sales of dairy products in foreign markets. At the same time out of 22 interviewed businesses, 15 said that business contacts of the management were helpful in establishing themselves in the international environment.
Keywords
dairy; milk products; international business; European Union; Slovakia
Hrčak ID:
86918
URI
Publication date:
25.9.2012.
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