Original scientific paper

Wood Sector Media Promotion in Some South-East European Countries

Denis Jelačić orcid.org/0000-0002-3853-3481 ; Faculty of Forestry, Zagreb University, Croatia
Leon Oblak ; Biotechnical Faculty, Ljubljana University, Slovenia
Slavica Petrović ; Faculty of Forestry, Belgrade University, Serbia
Maja Moro ; Faculty of Forestry, Zagreb University, Croatia
Andreja Pirc Barčić ; Faculty of Forestry, Zagreb University, Croatia
Vanja Ćošić ; Ministry of Agriculture, Zagreb, Croatia
Živka Meloska ; Faculty of Design and Technologies of Frniture and Interior, University of St. Ciril and Metodi, Skopje, Macedonia

Abstract

Wood processing and furniture manufacturing is one of the key industrial sectors in South-East European countries. Based on its share in GDP, this industrial sector should be part of the national strategy plans. However, media coverage of wood processing and furniture manufacturing in Croatia, as well as in other South-East European countries, is far behind the promotion of other industrial sectors. This paper presents the current situation in promotional activities of wood sector in some South-East European countries media and it shows the differences between individual countries. Also, it presents some ideas on improving this situation according to media share of other highly profi led industrial sectors in some South-East European countries.

Keywords

wood sector; media; media coverage; insertations; promotion investments

Hrčak ID:

86983

URI

https://hrcak.srce.hr/86983

Publication date:

27.9.2012.

Article data in other languages: croatian

Visits: 2.556 *