Informatologia, Vol. 39 No. 4, 2006.
Original scientific paper
Traditional television and its role in a dynamic media field
Suzana Žilić Fišer
Abstract
Technological as well as economical and political changes in society provoke dynamic changes in media systems. This is why in Europe de-regulation and re-regulation of the broadcast system started. One reason for this is that new media systems with purely comercial aims have substituted for the previous media system has formed, characterized by the activities of public television as well as private commercial stations. In changed circumstances, the characteristic of public service television that had formaly been very strict and noncomercial have evidently been modified. Beside economic and political changes of the broadcasting we could detect technological changes. New tecnologies brought new platforms which should be part of traditional broadcasting system. It is most important that we research new technologies in the context of quality content that can be offered to the public, and also to think about television as an institution which is an important component of the social cultural and political system. The aim of the paper is to explain the importance of the economic success as one of the basic segments of the national communication system. Additionally, the necessity of the technological developments that will support television in its special role in the dynamic media field would be discussed.
Keywords
media changes; traditional media; commercial television; public service broadcasting; viewing; new technologies
Hrčak ID:
9252
URI
Publication date:
23.12.2006.
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