Professional paper
The Role and Importance of Branding Traditional Performance Art, Taking the Example of the Lado Ensemble
Krešimir Dabo
; National Folk Dance Ensemble of Croatia Lado
Full text: croatian pdf 286 Kb
page 171-185
downloads: 1.488
cite
APA 6th Edition
Dabo, K. (2012). The Role and Importance of Branding Traditional Performance Art, Taking the Example of the Lado Ensemble. Etnološka istraživanja, (17), 187-201. Retrieved from https://hrcak.srce.hr/97811
MLA 8th Edition
Dabo, Krešimir. "The Role and Importance of Branding Traditional Performance Art, Taking the Example of the Lado Ensemble." Etnološka istraživanja, vol. , no. 17, 2012, pp. 187-201. https://hrcak.srce.hr/97811. Accessed 9 May 2024.
Chicago 17th Edition
Dabo, Krešimir. "The Role and Importance of Branding Traditional Performance Art, Taking the Example of the Lado Ensemble." Etnološka istraživanja , no. 17 (2012): 187-201. https://hrcak.srce.hr/97811
Harvard
Dabo, K. (2012). 'The Role and Importance of Branding Traditional Performance Art, Taking the Example of the Lado Ensemble', Etnološka istraživanja, (17), pp. 187-201. Available at: https://hrcak.srce.hr/97811 (Accessed 09 May 2024)
Vancouver
Dabo K. The Role and Importance of Branding Traditional Performance Art, Taking the Example of the Lado Ensemble. Etnološka istraživanja [Internet]. 2012 [cited 2024 May 09];(17):187-201. Available from: https://hrcak.srce.hr/97811
IEEE
K. Dabo, "The Role and Importance of Branding Traditional Performance Art, Taking the Example of the Lado Ensemble", Etnološka istraživanja, vol., no. 17, pp. 187-201, 2012. [Online]. Available: https://hrcak.srce.hr/97811. [Accessed: 09 May 2024]
Full text: english pdf 252 Kb
page 187-201
downloads: 339
cite
APA 6th Edition
Dabo, K. (2012). The Role and Importance of Branding Traditional Performance Art, Taking the Example of the Lado Ensemble. Etnološka istraživanja, (17), 187-201. Retrieved from https://hrcak.srce.hr/97811
MLA 8th Edition
Dabo, Krešimir. "The Role and Importance of Branding Traditional Performance Art, Taking the Example of the Lado Ensemble." Etnološka istraživanja, vol. , no. 17, 2012, pp. 187-201. https://hrcak.srce.hr/97811. Accessed 9 May 2024.
Chicago 17th Edition
Dabo, Krešimir. "The Role and Importance of Branding Traditional Performance Art, Taking the Example of the Lado Ensemble." Etnološka istraživanja , no. 17 (2012): 187-201. https://hrcak.srce.hr/97811
Harvard
Dabo, K. (2012). 'The Role and Importance of Branding Traditional Performance Art, Taking the Example of the Lado Ensemble', Etnološka istraživanja, (17), pp. 187-201. Available at: https://hrcak.srce.hr/97811 (Accessed 09 May 2024)
Vancouver
Dabo K. The Role and Importance of Branding Traditional Performance Art, Taking the Example of the Lado Ensemble. Etnološka istraživanja [Internet]. 2012 [cited 2024 May 09];(17):187-201. Available from: https://hrcak.srce.hr/97811
IEEE
K. Dabo, "The Role and Importance of Branding Traditional Performance Art, Taking the Example of the Lado Ensemble", Etnološka istraživanja, vol., no. 17, pp. 187-201, 2012. [Online]. Available: https://hrcak.srce.hr/97811. [Accessed: 09 May 2024]
Abstract
In today’s globalised world in which both communications and marketing
experts struggle to attract public attention, in a world overloaded with information
to such an extent that the apathy aspect is the response to advertisers’
messages, branding is becoming one of the key factors in the success of companies,
products and services, and they also include cultural content. The theme
of this paper is linked to the importance of implementing the branding of traditional
art as a cultural product on this market, taking the sole professional
folklore ensemble in Croatia as an example.
Keywords
Lado (ensamble); brending; performance art; folklore
Hrčak ID:
97811
URI
https://hrcak.srce.hr/97811
Publication date:
28.12.2012.
Article data in other languages:
croatian
Visits: 2.961
*
