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Original scientific paper

A DEVELOPMENT STRATEGY FOR HEALTH RESORTS AND SPECIALISED REHABILITATION HOSPITALS AS A FUNCTION OF THE DEVELOPMENT OF HEALTH TOURISM IN THE REPUBLIC OF CROATIA

Damir Milinović


Full text: croatian pdf 610 Kb

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Full text: english pdf 610 Kb

page 57-68

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Abstract

As a physician, I enrolled in the
graduate study of management during which I
realised that besides an undefined legal framework
which hampered the development of health
tourism in Croatia, there was another significant
obstacle: health tourism in Croatia has no
development strategy. As health resorts in Croatia
are traditionally the vehicles of the country’s health
tourism development, I wrote and defended a
thesis entitled: “A development strategy for health
resorts and specialised rehabilitation hospitals as
a function of the development of health tourism
in the Republic of Croatia”.1 In this paper I will
present the conclusions of my research and suggest
directions for devising a strategy for developing
health resorts and specialised rehabilitation
hospitals in the Republic of Croatia.

Keywords

health tourism; market repositioning; marketing concept; development strategy

Hrčak ID:

107154

URI

https://hrcak.srce.hr/107154

Publication date:

12.4.2012.

Article data in other languages: croatian

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