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Original scientific paper

SYNERGIC SYSTEM OF OPERATIONAL, FINANCIAL AND SALES MANAGEMENT

Igor Šehanović ; Liburnia Riviera Hoteli d.d. Opatija, Croatia


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page 225-231

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Abstract

This paper's fundamental goal is to present a possible synergic system of operational, financial and sales management of a company which strives to maximise the owner's capital value. In order to fulfil the set goal, the starting point in this paper is an explanation of the system, the term of synergy and the necessity for establishment of a possible Synergic System of Operational, Financial and Sales Management (SSOFSM), with the aim to reduce risks and increase investment efficiency. In this sense, its mathematical model is defined with the presentation of transformations and processes within the said System, as well as the analytical expression of its technical, technological, organisational, algorithmic and managerial configuration. In the end, it is concluded in the paper that a better quality company resource management is needed in order to reach its goal, in which the presented Synergic System of Operational, Financial and Sales Management can play a significant role.

Keywords

synergy; system; management; finances; sales

Hrčak ID:

109175

URI

https://hrcak.srce.hr/109175

Publication date:

28.9.2013.

Article data in other languages: croatian

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