Preliminary communication
Contribution to the Critique of the Concept of “Creative University”
Divna Vuksanović
; Faculty of Dramatic Arts, University of Arts in Belgrade, Serbia
Abstract
The text critically draws attention to new global trends in defining a new idea of the university, which are based on the so-called. creative economy. This implies that universities should become local and regional centers of creativity, which would affect the development of creative ideas and market communications. In this sense, universities are closely associated with the creative industries (media, marketing, applied arts, tourism, etc.), and the creative cities. Nowadays, these educational institutions can become incubators for modern leadership in the fields of politics, economics, science, art, globally speaking. In addition, universities can become generators of those values and human resources which will result in further class stratification: on one side will be rich, educated, and influential media professionals, and on the other – the invisible, the oppressed, and the poor.
Keywords
creative university; creative economy; creative industries; creative class; human resources market
Hrčak ID:
109491
URI
Publication date:
10.9.2013.
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