Review article

Preferences in elderberry juice consumers in Zagreb County

Mihaela Vrbetić ; Agronomski fakultet Sveučilišta u Zagrebu, Svetošimunska 25, Zagreb, Hrvatska

Abstract

The main goal of this paper is to explore the consumption of homemade juices and of the elderberry juice in the home market as well as to encourage participants to increase consumption of functional foods. 120 participants were included in the survey, the results of which were processed by the SPSS program for data processing. The results indicate that the most important factors in buying homemade juice are taste, price and quality. It is proved that one third of consumers (33.3%) buys homemade juice in supermarkets, which indicates that the development of sales chanel should be supermarket-oriented. It is evident that not only consumers and buyers, but also producers and retailers of elderberry homemade juices are inclined to purchase homemade juices, although in a relatively small percentage.

Keywords

functional food; homemade juice; consumers; elder; organoleptics

Hrčak ID:

109561

URI

https://hrcak.srce.hr/109561

Publication date:

2.9.2013.

Article data in other languages: croatian

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