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NASE MORE : International Journal of Maritime Science & Technology, Vol. 60 No. 5-6, 2013.

Professional paper

Theoretical Aspects of Brand Building in Seafood Industry

Anna Križanová orcid id orcid.org/0000-0002-9770-2521 ; University of Žilina
Jana Majerová ; University of Žilina
Tomáš Klieštik ; University of Žilina
Peter Majerčák ; University of Žilina

Full text: english pdf 647 Kb

page 105-112

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Abstract

The aim of this paper is to describe theoretical aspects of brand building in seafood industry, because of its perpectives and the lack of brand building practice in this field. According to this, basics elements of brands are described and brand building and tools of brand concept development are analyzed.

Keywords

brand; branding; brand building; seafood industry

Hrčak ID:

112618

URI

https://hrcak.srce.hr/112618

Publication date:

30.12.2013.

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