Short communication, Note
Selling the past: Heritage hotels
Joan C. Henderson
; Nanyang Technological University, Singapore
Abstract
This research note is concerned with the phenomenon of heritage hotels. It reviews interest in and understanding of the idea by the hospitality industry and indicates how heritage is perceived as a commercial asset of some value which can be incorporated into products and marketing. Nevertheless, there are economic and other costs to consider in attempts at realising its potential and tensions between redeveloping and conserving. Important avenues for future research are identified.
Keywords
heritage conservation; heritage hotels; hospitality industry
Hrčak ID:
113263
URI
Publication date:
26.12.2013.
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