Preliminary communication

NON-RESIDENTS’ ATTITUDES TOWARDS HERITAGE: EXPLORING TOURIST TYPOLOGIES BY CULTURAL CONSUMPTION

Elina De Simone ; Department of Economic Studies “Salvatore Vinci” and CRISEI, University of Naples Parthenope, Naples, Italy

Abstract

This study examines tourists’ behaviour in heritage sites in the Campania region using a multidimensional analysis. Four types of non-resident cultural visitors have been identifi ed resulting from a clustering technique. The analysis has confi rmed that the process of selecting cultural sites varies according to the characteristics of the visitor that are not only socio-demographic but related to previous tourist experiences as well. Focusing on two clusters – “familiar” and “niche” tourists – we propose a possible economic interpretation of different behaviours in the process of heritage consumption. The conclusions suggest that the accumulated knowledge and emotional involvement with the site as a part of a wider rather than local heritage are the key variables in tourist choices and that demand cannot be simply stimulated by supply measures.

Keywords

tourist typology; heritage consumption; Campania region

Hrčak ID:

114423

URI

https://hrcak.srce.hr/114423

Publication date:

1.12.2012.

Article data in other languages: croatian

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