Acta turistica, Vol. 24 No. 2, 2012.
Prethodno priopćenje
NON-RESIDENTS’ ATTITUDES TOWARDS HERITAGE: EXPLORING TOURIST TYPOLOGIES BY CULTURAL CONSUMPTION
Elina De Simone
; Department of Economic Studies “Salvatore Vinci” and CRISEI, University of Naples Parthenope, Naples, Italy
Sažetak
This study examines tourists’ behaviour in heritage sites in the Campania region using a multidimensional analysis. Four types of non-resident cultural visitors have been identifi ed resulting from a clustering technique. The analysis has confi rmed that the process of selecting cultural sites varies according to the characteristics of the visitor that are not only socio-demographic but related to previous tourist experiences as well. Focusing on two clusters – “familiar” and “niche” tourists – we propose a possible economic interpretation of different behaviours in the process of heritage consumption. The conclusions suggest that the accumulated knowledge and emotional involvement with the site as a part of a wider rather than local heritage are the key variables in tourist choices and that demand cannot be simply stimulated by supply measures.
Ključne riječi
tourist typology; heritage consumption; Campania region
Hrčak ID:
114423
URI
Datum izdavanja:
1.12.2012.
Posjeta: 2.167 *