Original scientific paper
EXPLORING THE MEANINGS OF MYTH IN TOURISM: FROM RELIGION, FANTASY AND FALSEHOOD TO SEMIOTICS IN THE TIME OF THE SIGN
This paper undertakes a preliminary overview of the principal meanings ascribed to myth in tourism studies. It does so by transposing insights from three main categories of conceptual analysis as they relate to myth in general: religion, fantasy/falsehood and semiotics. In each case a few dictionary and online defi nitions are initially offered. Subsequently, contributions are drawn from academic works that examine this theme from the perspectives of one or more of the foregoing classifi cations. In particular, the writings of Barthes, Cohen, Dann, Dufour, Hennig, Nöth, Selwyn, Uzzell and Williamson are drawn upon. From these defi nitions and scholarly commentaries key elements are inductively highlighted and applied to tourism.
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