Review article

CURRENT PROBLEMS IN MARKETING HERZEGOWNA WINES

Marko Ivanković ; Agronomski fakultet Sveučilišta u Mostaru, Mostar, BIH

Abstract

The article presents current problems in marketing Herzegovina wines.
Factors affecting the situation on the wine market in Herzegovina are
reviewed, the reasons for consumption decrease and proposals for measures for improvement and sales increase are given.

Keywords

marketing; wine; Herzegovina

Hrčak ID:

116116

URI

https://hrcak.srce.hr/116116

Publication date:

22.8.2000.

Article data in other languages: croatian

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