Original scientific paper
Igor Čutuk
Lana Hudeček
Abstract
The paper deals with the problem of standardization of terms in business language, focusing on the business language used in day to day communication in Coca-Cola HBC Croatia. The paper has been instigated by practical experience of the compilation of Coca-Cole HBC Croatia Language Manual. The main aim of this manual is to facilitate daily communication in this company as well as to raise the level of business communication in general. It has originated in the framework of company’s effort to function in accordance with the principle of responsibility towards society, which includes the responsibility towards the Croatian language, especially at this moment when the future status of the language is determined among the languages of the European Union. In the fi rst part of the paper, the authors give an overview of the phases in the compilation of the Manual and describe the wider framework in which it was compiled as well as the planned aims and achieved results. In the second part, the authors give terminological principles which they followed in order to standardize the terminology. On a number of examples they explain how they decided which term should be selected as the preferred one. They show that the standardization of terminology is not a random process but a complex procedure based on clear principles.
Keywords
Hrčak ID:
118645
URI
Publication date:
4.6.2012.
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