Original scientific paper

Multicriteria assesment of the largest food industries in Croatia

Lari Hadelan orcid.org/0000-0002-8499-0771 ; Sveučilište u Zagrebu, Agronomski fakultet, Svetošimunska cesta 25, Zagreb
Magdalena Zrakić ; Sveučilište u Zagrebu, Agronomski fakultet, Svetošimunska cesta 25, Zagreb
Anja Matić ; Desprimski put 9, 10257 Brezovica

Abstract

The aim of paper is to evauluate and rank the largest companies of the Croatian food industry sector. For that purpose, analysis of business results according to companies financial statements has been used. Financial indicators were supplemented with the companies market assessment based on awareness of the company and its brands. All these variables are aggregated by multi-criteria evaluation methods Analitycal Hierarchy Process (AHP), which enables the comparison and ranking of the companies. Despite a weaker market assessments, the best Croatian company in 2012 was PIK Vrbovec, primarily due to the high profitability and other financial ratios.

Keywords

food industry; financial indicator; market; multicriteria analysis; AHP

Hrčak ID:

125548

URI

https://hrcak.srce.hr/125548

Publication date:

7.7.2014.

Article data in other languages: croatian

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