Original scientific paper

Entrpreneurial educational institution in the area of higher education

Andrijana Kos orcid.org/0000-0002-1441-0321 ; Međimursko veleučilište u Čakovcu,Čakovec, Hrvatska
Mirjana Trstenjak orcid.org/0000-0001-9656-211X ; Međimursko veleučilište u Čakovcu,Čakovec, Hrvatska
Vesna Sabol-Opačić ; Hotel Park, Čakovec, Hrvatska

Abstract

A segment of higher education in total educational structure must strive to be entrepreneurial. But educational institutions do not know which direction to take because their role has not yet been defined, unlike other businesses. Higher education institutions must identify their target groups, their needs and satisfy them by using their own resources and cooperating with business entities. Higher education institutions can participate in drafting and implementation of projects of the European Union through which they will gain experience and establish partnerships with other institutions. They can involve business entities in their area of study with the aim of activating their students to participate in practice. It is important that higher education institutions, through their activities in the community, create a positive image that will be the basis for their further development towards enterprising educational institution.

Keywords

higher educational institution; cooperation, business entities; marketing communication

Hrčak ID:

130092

URI

https://hrcak.srce.hr/130092

Publication date:

1.6.2011.

Article data in other languages: croatian

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