Original scientific paper

Relevance and reasons for incorporating education for media entrepreneurship into the curriculums of media studies

Iva Biondić ; Visoka novinarska škola, Zagreb
Ljubo Jurčić ; Ekonomski fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska
Marija Slijepčević ; Visoka novinarska škola, Zagreb, Hrvatska
Anita Zelić Gereč ; Visoka novinarska škola, Zagreb, Hrvatska

Abstract

Elements of the entrepreneurial processes – innovation, risk taking and creation are essential attributes of successful media products and services. This shows that media and entrepreneurship, even at the conceptual level, have a strong connection. This paper aims at setting a theoretic framework of relevance and reasons for incorporating education for media entrepreneurship into the curriculums of media studies in Croatia. Based on a review of the higher education programs in media and journalism in Croatia, results of the research clearly show that entrepreneurial learning and development of related competencies are almost non-existent. In the times of maximal democratization and concurrent trivialization of media products that are also characterized by rapid technological changes, entrepreneurial initiatives are of utmost importance for the media and even in the broader social context. Conclusions suggest the importance of entrepreneurial coursework in the media curriculum and entrepreneurial development within the media industry in general with implications both for the traditional media as well as for the new business ventures within the sector.

Keywords

media entrepreneurship; media, education; journalism

Hrčak ID:

130101

URI

https://hrcak.srce.hr/130101

Publication date:

1.6.2011.

Article data in other languages: croatian

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