Entrepreneurial learning, Vol. 2 No. 2, 2012.
Original scientific paper
Communication Beetwen Entrepreneur and Media
Pavao Ivić
; Sveučilište u Zadru, Odjel za turizam i komunikacijske znanosti, Zadar, Hrvatska
Abstract
The media is powerfull, logic of profit rules the media, the information has become merchandise. Amenities are increasingly under pressure of commercialization, which is largely a result of new ownership, the interests and influence of advertising industry. The media have the power to create images of the world, but themes which are mainly concerned differs from the topics that general public see as necessary, reasonable and decisive. That is, mainly the social issues and the “little man” businesses, which gradually disappears from the media. In the economic development of enterprise, media has the primary role, the influence of media on business activity is crucial, particularly in creating a favorable business climate. Businessmen in Croatia have numerous problems, in terms of survival and development in these very troubled and uncertain market regions and times. This is why the media has a demanding task to keep the dignity and avoid sensationalism, and actively participate in the development business. Testing the impact of media on business activity, as well as the general social development is not simply because it is a very dynamic economic category, which quickly and clearly reflects all changes in business conditions and disorders of crisis communication.
Keywords
media; businessman; the market
Hrčak ID:
130259
URI
Publication date:
1.12.2012.
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