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Original scientific paper

Social networks as a source of entrepreneurial ideas

Tatjana Kovač ; Faculty of Commercial and Business Sciences, Celje, Slovenia


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Abstract

Modern information technology, especially the Internet and its services are made information accessible to everyone, anywhere, anytime. Today there is no problem how to access the information, the problem is, how to identify the right information. A number of websites have been developed to offer support to new and already established businesses and entrepreneurs, such as: portals for accounting and tax information, portals for communication between companies and state institutions, websites with legal advice to businesses, etc... Today, social networks become popular, especially Facebook and Twitter. Following carefully all advertisers who follow a specific topic, can engender new ideas on the principle of brainstorming. In this storm many people can participate an extremely wide range of ideas. Researches show (http://www.socialmediaexaminer.com/5-social-media-marketing-trends -new-research-2/ # more-4684, http://www.ris.org/) that social networks are source of many new business ideas, opportunities for business promotion, the place where the trends in the business environment and the global world market are predicted. Study of social networks becomes so important that new schools of study on social networks arise (http:// www.racunalniske novice.com/novice/splet/socialna-omrezja/pinterest/diploma-iz-druzbenih-omrezij.html). This paper deals with the debate on identifying business ideas on social networks (depending on the results of various surveys) and try to stress the rationality of formal study programs on social networks.

Keywords

entrepreneurship, internet, social networks, studies of social networks

Hrčak ID:

134610

URI

https://hrcak.srce.hr/134610

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