Preliminary communication

City branding as economic necessity

Zdravko Mihevc ; Sveučilište Sjever, Sveučilišni centar Koprivnica, Koprivnica, Hrvatska

Abstract

Quality city branding is a precondition for their recognazibility, quality positionig and creating of added value. Practice and numerous examples confirm correction of this theses. City branding is necessary to enhance concurence, gain bigger profit and ensure place development. But this is not only about economic categories because under place development it is understandable alsto positive demographic movement, enrichment of cultural contens as well as other factors which raise total quality of life. This is as well a challenge as it is a necessity for cities in Croatia so they could be concurente in harsh economy concurence.

Keywords

branding; added value; cities; concurence; quality of life

Hrčak ID:

140765

URI

https://hrcak.srce.hr/140765

Publication date:

15.6.2015.

Article data in other languages: croatian

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