Original scientific paper
COMPARISON OF FINANCIAL RESULTS OF GLOBAL MEDIA CORPORATIONS AND CROATIAN MEDIA COMPANIES
Joško Lozić
orcid.org/0000-0003-2742-0171
; University of Applied Science Zagreb, Zagreb, Croatia
Ines Lozić
; Dignus savjetovanje d.o.o.
Marin Milković
; University North, Varaždin, Croatia
Abstract
The aim of this article is to compare the financial performance of the global cross-media corporations and Croatian media companies. The global media corporations were created by the end of last century which coincided with the period of the welfare state. Abandoning Keynesianism was associated with late modern and saturation of national markets in the developed countries. The liberalization of the economy and the globalization of business have marked the commencement of the spread of international companies worldwide. Simultaneously the process of mergers and acquisitions of companies underwent which could not follow the same rhythm of development. The first of investment activities in the newspaper industry began to take place back in the sixties of the twentieth century, and twenty years later, in the United States the first media corporations have been formed. Digitalization enabled the convergence of the media industry and the way to winning the global market was opened. The management of the modern corporate media includes comprehensive entrepreneurial and managerial skills and knowledge. The post industrial society has overwritten the border between the production of services and goods in material form. The media corporations produce content that can be distributed at the same time as well as the goods and services. In general, it is accepted that the fundamental objective of the profit organizations operations is to increase their value. Comparing financial ratios shall provide cross section performance between global media corporations and domestic media companies.
Keywords
financial results; entrepreneurship; management; media industry; postindustrial society
Hrčak ID:
149533
URI
Publication date:
15.12.2015.
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