Review article

LOGISTIC APPROACH TO WHOLESALER BUSINESS

Katarina Toković ; Oktal Pharma d.o.o. Zagreb
Helga Pavlić Skender ; Ekonomski fakultet Sveučilišta u Rijeci

Abstract

Wholesalers appear as legal entities in the national and international pharmaceutical market as organizers of wholesale transport of pharmaceutical goods. Their business is based on good pharmaceutical practice, as well as on economic principles and a number of legal acts. Based on a survey questionnaire and application of a multi-index transport model, the authors suggest that the implementation of the model of rational logistic distribution of pharmaceutical goods could improve effective and successful distribution of pharmaceuticals in the wholesale industry. There are several reasons for this: distribution of pharmaceutical goods is the fundamental business of wholesalers, distribution in pharmaceutical
wholesale makes 5-6% of the total business cost, and application of the wholesale process can be rationalised in order to increase the competitiveness of the wholesalers. Finally, the model of rationalised distribution of pharmaceuticals can be adjusted to and used in all corporations whose core business is distribution.

Keywords

wholesalers of pharmaceutical goods; wholesale of pharmaceutical goods; distribution of pharmaceuticals; model of rational distribution of pharmaceutical goods

Hrčak ID:

150946

URI

https://hrcak.srce.hr/150946

Publication date:

20.12.2015.

Article data in other languages: croatian

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