Acta turistica, Vol. 27 No. 2, 2015.
Preliminary communication
IMPORTANCE OF DESIGN IN ARCHITECTURE FOR POSITIONING HOTELS ON TOURISM MARKET
Magdalena Mustapić
; Faculty of Economics & Business University of Zagreb, Zagreb, Croatia
Antonio Vlahov
orcid.org/0000-0002-8400-6308
; Faculty of Economics & Business University of Zagreb, Zagreb, Croatia
Abstract
Design in architecture has always played a signifi cant role in tourism, especially in hotel industry, where it has become one of the key factors in positioning hotels and infl uencing business performance. Contemporary guests seek more than just a location and basic services that hotels provide. A recognizable style, specifi c formation, authenticity and the overall ambiance are particularly prominent features of any design or architecture. This paper tackles the relationship between architecture and the environment, and analyses the relevant trends on the tourism market, especially olfactory marketing as an apparent trend in market positioning. The ubiquitous eco-trends are manifested in architecture based on the principles of sustainable development. The research was conducted on a sample of most prominent architects with experience in hotel projects as well as their general managers in order to examine the perception of the importance of architecture and design in positioning hotels on the tourism market and their contribution to the recognition of the destination. It also includes the inadequacies regarding the lack of implementation of contemporary trends in hotel architecture and design.
Keywords
hotel industry; architecture; design; contemporary trends; Croatia
Hrčak ID:
154683
URI
Publication date:
1.12.2015.
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