Original scientific paper

Global Challenge: The (Im)possibilities of Transcultural Imagology

Zrinka Blažević orcid.org/0000-0003-3261-4333 ; Faculty of Humanities and Social Sciences, University of Zagreb, Croatia

Abstract

Drawing upon transcultural theories (Welsch), praxeological cultural
analysis (De Certeau, Reckwitz) and actor network theory (Latour), this
paper examines theoretical and methodological possibilities for creating
a transcultural imagology. Its main objective is to conceive a transcultural comparative semantics appropriate for interpretative analysis of textual, visual, mental and embodied images. In this manner, transcultural imagology might meet the challenge of global cultural hybridity: to recognize complex strategies of image production and dissemination through the rhizomatic structure of global cultural networks, as well as the silent and invisible tactics of their productive consumption.

Keywords

globalization; culture; image; transcultural imagology

Hrčak ID:

159403

URI

https://hrcak.srce.hr/159403

Publication date:

11.1.2016.

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