Original scientific paper
Global Challenge: The (Im)possibilities of Transcultural Imagology
Zrinka Blažević
orcid.org/0000-0003-3261-4333
; Faculty of Humanities and Social Sciences, University of Zagreb, Croatia
Abstract
Drawing upon transcultural theories (Welsch), praxeological cultural
analysis (De Certeau, Reckwitz) and actor network theory (Latour), this
paper examines theoretical and methodological possibilities for creating
a transcultural imagology. Its main objective is to conceive a transcultural comparative semantics appropriate for interpretative analysis of textual, visual, mental and embodied images. In this manner, transcultural imagology might meet the challenge of global cultural hybridity: to recognize complex strategies of image production and dissemination through the rhizomatic structure of global cultural networks, as well as the silent and invisible tactics of their productive consumption.
Keywords
globalization; culture; image; transcultural imagology
Hrčak ID:
159403
URI
Publication date:
11.1.2016.
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