Original scientific paper

https://doi.org/10.5772/56264

Case Study on Logistics Performance

Shahryar Sorooshian ; Business School, Taylors University, Malaysia
Manimekalai Jambulingam ; Business School, Taylors University, Malaysia
Javad Dodangeh ; Department of Mechanical and Manufacuring Engineering, University Putra Malaysia, Malaysia

Abstract

The paper presents research carried out at a medium‐size manufacturing organization in east Asia. The study tries to highlight the importance of supply chain management; specifically, our aim for this study is to understand logistics and performance measurement in the logistics and supply chain, and we include a theoretical discussion of online data collected and a case study of the logistic performance of a real organization. The study also examines the performance of the selected company, identifies the problems and provides recommendations for improvements. This study can be a guide for business advisers and those interested in analysing company performance, especially from a logistics viewpoint. We also suggest the methodology of this case study for those who want to have a better understanding of a business environment before starting their own business, or for benchmarking practice during strategic planning.

Keywords

Supply Chain; Logistics; Performance; Case Study

Hrčak ID:

160885

URI

https://hrcak.srce.hr/160885

Publication date:

1.1.2013.

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