Original scientific paper

https://doi.org/10.5772/56840

Demand Forecasting in the Fashion Industry: A Review

Maria Elena Nenni ; University of Naples Federico II
Luca Giustiniano ; University LUISS Guido Carli
Luca Pirolo ; University LUISS Guido Carli

Abstract

Forecasting demand is a crucial issue for driving efficient operations management plans. This is especially the case in the fashion industry, where demand uncertainty, lack of historical data and seasonal trends usually coexist. Many approaches to this issue have been proposed in the literature over the past few decades. In this paper, forecasting methods are compared with the aim of linking approaches to the market features.

Keywords

Demand Forecasting; Fashion; Supply

Hrčak ID:

160979

URI

https://hrcak.srce.hr/160979

Publication date:

1.1.2013.

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