Original scientific paper

https://doi.org/10.20471/acc.2016.55.02.14

The role and promotion nursing

Željka Benceković orcid.org/0000-0001-8056-0443 ; Directorate of Sestre milosrdnice University Hospital Center, Zagreb, Croatia
Ivica Benko ; Clinical Department of Internal Medicine, Sestre milosrdnice University Hospital Center, Zagreb, Croatia ; University of Applied Health Studies, Zagreb, Croatia
Biserka Režek ; Directorate of Sestre milosrdnice University Hospital Center, Zagreb, Croatia
Cecilija Grgas-Bile ; Department of Anesthesiology, Resuscitation and Intensive Care, Sestre milosrdnice University Hospital Center, Zagreb, Croatia

Abstract

Nurses have great influence on health care system. As they face many different states of affairs nowadays, it is necessary to find a way to promote and enable their profession. The significant interaction between nurses and patients and other medical professions makes them a powerful marketing tool of a medical institution. Therefore, the promotion of their image is necessary because of authorizing their professional status. There are numerous ways of creating and improving their image. Some of them include implementation of marketing principles and the Internet as well. This paper presents the web page promotion of nursing, i.e. the Nursing and Related Professions of the Sestre milosrdnice University Hospital Center homepage, as a tool of nursing promotion.

Keywords

Nursing; Marketing; Perception; Nursing staff , hospital – psychology; Internet; Public opinion

Hrčak ID:

164869

URI

https://hrcak.srce.hr/164869

Publication date:

1.6.2016.

Article data in other languages: croatian

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