Original scientific paper
Effect of the changes in the RGB digital image channel on the perception of fashion photography while retaining its iconicity
Miroslav Mikota
; Faculty of Graphic Arts; Zagreb, Croatia
Ivana Pavlović
; Faculty of Graphic Arts; Zagreb, Croatia
Mile MAtijević
; Faculty of Graphic Arts; Zagreb, Croatia
Abstract
The significance of fashion photography is in technical terms related to its reproducibility, while semantically it primarily results from the fact that it is a medium perceived as highy iconic. Since consumers perceive fashion photographies displaying a model’s face as a portrait, it is possible to make acceptable modifications of skin colours so as to affect the perception of photography while still retaining its iconicity. In the experimental part of the paper a test portrait photography was made by altering the channels by +/- 3 and 6 %, and standard skin colour areas, altered in the same manner, were determined and their colour differences defined. Photographies were assessed in a survey by 100 participants. The survey showed that the perception of the photography can be influenced by making acceptable changes in the RGB channel of the portrait photography while retaining its high level of iconicity. Regulation of the effect by means of the red channel in the phase of digital image processing was proven optimum.
Keywords
RGB channels; fashion photography; skin colour; colour difference; perception of photographies
Hrčak ID:
166620
URI
Publication date:
9.6.2015.
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