Review article

Digital Media Audience – New Expectations, New Habits

Ana Martinoli ; Faculty of Dramatic Arts in Belgrade

Abstract

Digital media content and the process of digitization resulted not only in endless number of media channels and choices, but also in creation of new audience expectations and behaviour. Be it creation of new media forms or new patterns of media consumption , we witness evolution of audience, never more demanding or more powerfull then it is today. And while media producers have to come up with new strategies for winning and keeping audience attention, each and every member of that same audience expects content that would be inspiring, motivating, emotionally engaging. This paper puts into focus current audience habits and behaviour, aswell as new forms of media content production and distribution.

Keywords

digital media; audience; interactivity; immersive media; crowdfunding

Hrčak ID:

170502

URI

https://hrcak.srce.hr/170502

Publication date:

30.5.2016.

Article data in other languages: croatian

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