BUSINESS MODEL TAKING INTO ACCOUNT INTELLECTUAL PROPERTY PROTECTION
Dynamic, often turbulent changes in the environment require new business management methods and principles to be used. What matters here is mainly the reasonable selection and use of resources, introduction of new, innovative products, as well as the application of different management processes and systems compared to those used in the past. These activities are identified in the business model adopted in the enterprise. The article presents characteristics of business models as a concept of business management. An attempt was made to characterize the business model innovation, which takes account of intellectual property protection related to SMEs.
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