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Original scientific paper


Ivan Miškulin orcid id ; Faculty of Medicine, J. J. Strossmayer University of Osijek
Zvjezdana Penava Brekalo ; II Gymnasium in Osijek
Hrvoje Serdarušić ; Faculty of economics in Osijek

Full text: croatian pdf 108 Kb

page 171-184

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As a result of the globalization process, which is present in the whole world, universities, both publicand private, are faced with new challenges in the field of education and information systems.
In order to survive and to develop further some faculties as well as universities as a whole have to become a part of the global educational network of the 21st century. This means that the traditional concept of university has to be able to evolve. Universities and all their faculties, as constituent parts of the society in which they act, have to be ready to follow and manage all the changes that can come up. This paper aims at researching the relation of university towards changes. Its aim is to identify the key forms, fields and approaches to the changes at universities, to identify factors which make and direct changes at universities and, furthermore, to stress out the necessityof efficient management of the changes at universities from the point of view of the development of their comparative advantages. Universities nowadays are at a kind of a turning point. In order to survive in the changes and challenges that they are faced with, universities have to not only identify quite a number of good and well-formed ideas about changes, but they also have to make sure that they consistently and sustainably be implemented in practice. Only through this kind of approach shall universities survive and through their competitive advantages, stemming from the efficient management of the changes, shall they reach position higher than the one their competitors have in
the global field of science and higher education.


competitive advantage; changes; university; management of changes; higher education

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