Professional paper
PRECONDITIONS FOR THE CROATIAN HEALTH TOURISM SUSTAINABILITY – DEVELOPMENT PRINCIPLES AND KEY SUCCESS FACTORS
Neven Ivandić
; Institut za turizam, Zagreb
Ivo Kunst
; Institut za turizam, Zagreb
Neda Telišman-Košuta
; Institut za turizam, Zagreb
Abstract
Regardless of the fact that health tourism development has been highlighted as one
of the priority goals for Croatian tourism in the years to come, one needs to be aware
that almost nothing has been done so far to modernize the country’s outdated health
tourism offer. This is especially true in the case of a much-needed increase in market
readiness of most, publicly owned health/spa facilities. In order to change this situation
for the better, and taking into account the global trends of interest for the development
health tourism destinations, this paperoutlines key development principles, as well as
key success factors on which one should base successful market (re)positioning of the
Croatian health tourism product in the future.
Keywords
health tourism Croatia; trends; development principles; success factors
Hrčak ID:
170953
URI
Publication date:
30.12.2016.
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