Informatologia, Vol. 49 No. 3-4, 2016.
Original scientific paper
TENDENCIES IN THE DEVELOPMENT OF THE LANGUAGE USED IN CZECH DAILY NEWSPAPERS
Alena Jaklová
; Filozofski fakultet, Sveučilište Južne Češke, České Budějovice, Češka
Abstract
The worldwide scale of printed media is decreasing. This trend can also be seen amongst the dailies in the Czech Republic. In reaction to this tendency journalists are increasingly engaging in the entertainment aspects of journalism. So-called ‘infotainment’ is now firmly established in journalism. One of the most frequently and at the same time most effective infotainment strategies used in media is the application of verbal (and nonverbal) means of comedy and humor. The study presents an overview of the most frequent and thus the most typical verbal means of comedy and humor in current Czech periodicals based on the analyses of three representative Czech daily newspapers and one tabloid. The conclusion comprises, on the basis of the comparison of frequency, forms and the means of comedy and humor used sixteen years ago and at present, the development of verbal comedy and humor in Czech journalism.
Keywords
infotainment; Czech daily newspapers; verbal means; comedy and humor; developmental changes; transformations
Hrčak ID:
173838
URI
Publication date:
30.12.2016.
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