Professional paper

METHODOLOGY FOR MULTIMEDIA PRESENTATION OF CULTURAL HERITAGE

Stanislav Horný ; Faculty of Informatics and Statistics, Centre of Professional Education Faculty of Business Administration, Department of Managerial Psychology and Sociology University of Economics, Prague, Czech Republic
Eva Jarošová ; Faculty of Informatics and Statistics, Centre of Professional Education Faculty of Business Administration, Department of Managerial Psychology and Sociology University of Economics, Prague, Czech Republic
Alois Surynek ; Faculty of Informatics and Statistics, Centre of Professional Education Faculty of Business Administration, Department of Managerial Psychology and Sociology University of Economics, Prague, Czech Republic
Zdeněk Vondra ; Faculty of Informatics and Statistics, Centre of Professional Education Faculty of Business Administration, Department of Managerial Psychology and Sociology University of Economics, Prague, Czech Republic

Abstract

This work contains draft of Methodology to multimedia presentation of cultural heritage for small and medium enterprises. Goal of the methodology is to enable owners and managers to present cultural heritage or to competently order presentation services. Methodology is developed for small and medium enterprises that focuses on conservation, animation and proposition of cultural heritage and derived products and services. In this work is taken into account that they need to do effective presentation in accordance to their business plan and development of their cultural heritage. The methodology will help managers and owners without media qualification to prepare simple multimedia presentation by themselves or to order qualified suppliers. Multimedia presentation of cultural heritage base on synergy of simultaneous effect of pictorial and narrative content. People in general are adjusted to better perceive by their pictorial cognitive skill than the verbal one. Things that people see are easier to perceive and remember than the information people hear or read. Visual communication significantly supports ability to persuade and catch the target group. By the development of technologies and their new possibilities the average demand of visual content of target group has risen. Target groups want more information in shorter time. By this the role of multimedia is more significant especially in case of graphics, photography, video or animation.

Keywords

Cultural heritage; camera; typogrаphy; multimedia; visual literacy; interactive content; corporate identity; target group

Hrčak ID:

173851

URI

https://hrcak.srce.hr/173851

Publication date:

30.12.2016.

Article data in other languages: croatian

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