Review article
In the hypermarket of a hypertext : literary text on the Internet
Gordana Tkalec
; Elementary school Vukomerec, Zagreb, Croatia
Abstract
In the time when the Internet has become an indispensable medium in which literature has found a new form of manifestation, it is necessary for the literary science to make us aware of this manifestation as well as to define it. First of all, a literary text on the Internet cannot be studied isolated, but directly in his online context, meaning that the literary science has to deal with the hypertext, i.e. hypermedia - everything which surrounds the text and everything which the text is connected to. The emphasized visuality of the Internet hypermedium must be taken into consideration, although the hypermedium is not multimedia, because the text is not being changed. Literature on the Internet is also one of the moving forces of multiculturality and globalization trends, but it is also subjected to market forces and good marketing and design, which are used more and more on web sites concerning literature.
Keywords
Internet; mediology; visuality; hypertext; interculturalism; intermediality; globalization
Hrčak ID:
174652
URI
Publication date:
14.4.2009.
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